Ora Kay Beauty Products announces launch on the national market via the newly designed Web site ('http://www.orakaybeautyproducts.com') and selected retail markets in Chicago, Ohio, Detroit and most recently Los Angeles, California.

For Immediate Release

MANSFIELD, Ohio/EWORLDWIRE/Feb. 23, 2007 --- Ora Kay Beauty Products announce launch on the national market via the newly designed Web site ('http://www.orakaybeautyproducts.com') and selected retail markets in Chicago, Ohio, Detroit and most recently Los Angeles, California.

According to V.P. of Marketing, Bernard Williams, "The initial test marketing has been successfully introduced to beauty shops and specialty spas as a premium all-natural, all-purpose hair care product."

Ora Kay has quickly become the choice of salon owners, beauty school professionals, and hair stylists.

Buyer Beware: Salon Hair-Care Products

The brand names are familiar: Paul Mitchell, Nexxus, Bed Head. They're industry staples, sold in salons across the country. But the companies that make the products say consumers should not purchase them from any store except authorized salons. Many retail and drug stores, including Target and Walgreens, stock their shelves with salon-only products. Salons and the companies that produce the products say these stores obtain them on the "gray market" from unauthorized wholesalers or from distributors overseas, and import them back to the US. The practice is legal, but manufacturers warn fake or expired products can slip in. Cost-Cutters, a salon that is authorized to sell many of these products, told us that a warning sign is smudged UPS barcodes.

Updated: February 15, 2007, 8:32 am
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