| Hair styling in India to become child’s play
Industry sources reveal that Marico could most likely launch this product under the Sparsh brand umbrella, which nestles the companys range of kids personal products like baby oil and bathing bar. The current size of Indias cosmetic and toiletries market is about $950 million. Within this, the size of the hair care market in India is about $200 million, though the hair gel market is very nascent and niche and dominated by international players. Should this product actually launch, though, Marico would be the harbinger of hair fashion for the pre-teen, a segment not really addressed by hair-styling brands. It will be interesting to see if Garniers Fructis hair-styling range extends to this age zone. Recently, Garnier launched a range of Fructis hair-styling range, including Hard Glue gel for young men and women.
Global male grooming industry worth AED 59 billion
Sales of male grooming and personal care products across the UAE and the region are experiencing unprecedented levels of growth, with the figures for 2004-2005 showing an increase of 28%. The phenomenon reflects the current worldwide statistics that last year saw men spending more than $16 billion (59 billion AED) on cosmetics and associated goods. The market looks set to expand further; with a prediction that overall global sales of mens cosmetics will reach 67% by 2008; a figure that equates to $19.5 billion (71.6 billion AED). Ms Heather Nix, Group Exhibitions Manager of Messe Frankfurt, organisers of Beauty World Middle East - the regions largest cosmetic and beauty trade show - believes that there are a number of reasons that explain this trend. More men than ever before are taking pride in their appearance and men in the Middle East are no exception to this, she says.
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